INTERVIEWS︎EMERGENCY TIARA


EMERGENCY TIARA    


HAT: ELENA SHVAB MILLINERY DRESS: JONAS HOLMQVIST GLOVES: REBECCA ARMSTRONG JEWELLERY: MI MANERA JEWELLERY    

With a quirky, retro, pop-fuelled sound, empowered female persona and powerhouse-princess attitude, Emergency Tiara is not just an artist, Emergency Tiara is an entire kingdom. We sat down with, Juri, the band’s lead-singer, curator, and musical extraordinair.

Born and raised in Tokyo, Japan, Juri is now an up-and-coming star of New York City. Full of energy and radiating positivity, Juri is driven by the power of music to uplift audiences and elevate morale. And this positive outlook doesn’t stop with her music; her fashion also encapsulates her high-energy shine and quirky attitude. Describing her fashion as a ‘drape of confidence and candy to [her] soul’, Juri captures the essence of 1920s, 1960s and 1970s style and elevates it with modern accessories and a refreshing attitude, making her one of the most exciting and promising artists of today.

Q: Your music is filled with live instruments and vintage vocals, setting it apart from the 2019 music-mainstream. But if you could go back in time and spend a week in any decade, which decade would that be?
A: 1969. I love the end of the 60s and the early 70s – the music and the fashion. I am a huge fan of Twiggy, we would have been friends. If I could visit 1969 in London, that would make my dream come true.

If you were to spend a year living anywhere in the world, where would that be?
There are so many places I want to live! Maybe Barcelona, I just went there for the first time for a week and it is so beautiful! I would love to get the opportunity to explore it more. The food is great, the people are great.

(left) NECKLACE: CLAUDIA BRANDBY TOP: SOPHIE HERMANN DOTTED SKIRT: NISSE GLOVES: CAR2IE (centre) PEARL NECKLACE: TRAID CAMDEN DRESS: SHOPYTE JEWELLERY: MI MANERA JEWELLERY GLOVES: MALAN BRETON (right) PEARL CHOKER & NECKLACE: CAR2IE DRESS: RIONA TREACY

Who did you grow up listening to?
I grew up listening to a lot of Motown, a lot of Diana Ross, a lot of Aretha Franklin. I also listened to a lot of jazz vocals like Ella Fitzgerald, Peggy Lee, Billie Holiday, and a lot of other female vocals. Since I was born and raised in Japan, I grew up listening to a lot of J-Pop… a lot of J-Pop.

And what artists are you listening to today?
I love all the powerful female artists like Solange, and just a lot of other powerful, inspiring, female artists.

What is the big difference between the music you listened to back then and the music you listen to today?
Back then I was listening to many American and British artists without speaking English or understanding the lyrics. So, I wasn’t listening to the music for the message, it was more for the vibe, the sound, the melody, the production, and also how the artists presented themselves on the stage and in magazines. So, I guess how I listen to music has changed, more than what I listen to. Now I actually understand what the artists are saying, so I really appreciate the message they bring to the world, and how they inspire us, and give us power and freedom to be who we are. I learnt English through music and through movies. I was watching movies with English subtitles so that I could understand what was going on. I was watching a lot of Sex and the City.

EYEWEAR: VICTOR WONG EYEWEAR, BEYOND RETRO PEARL EARRING & GLOVES: CAR2IE 
GOLD EARRING: KLOTO NECKLACE: WINTERSON RING: MI MANERA JEWELLERY

The inspiration behind your name ‘Emergency Tiara’ is wishing to encourage people to acknowledge their worth and remember they are beautiful. How do you maintain this positive attitude in your everyday life?
I never really think about it, it’s just part of who I am. My mum thought I was an alien because I was weird and quirky and not following the rules which was extra weird in Japan. My mum was shaking her head all the time. So, I have just embraced myself and I have been lucky to have people around me who have accepted me for who I am.

Over on your Instagram and throughout your life in general you promote ‘empowered women’ and have a lot of love for your ‘sister wives’. What does female empowerment mean to you?
I want to see female existence and female power being accepted and appreciated as much a male power and existence. I love my home country, Japan, but it is a very misogynistic culture; it’s not just because of how men are treating women, but it is because of how women are treating women. Women don’t really seem to stand up for themselves and they just accept things how they are, but that’s NOT OK. I want each individual woman to realise that we have a power to be part of the change. I want us all to be loved and accepted for who we are.

TIARA: SIMONE ROCHA SCARF: THE KOOPLES DRESS: MALAN BRETON 
SHOULDER PIECE: A-JANE


Despite the beautiful images shot of you today being stylised in a black-and-white colour palette, I know usually – in terms of fashion – you are always draped in colour and sparkles, and every day is a new colour hair! But out of all these colours, what colour is your aura/soul?
Red. I think red is the colour of power, passion, love and warmth, but also edge and strength. The combination of all this is who I am.

If you could only wear one outfit for the rest of your life, what would that outfit be?
My go-to outfit is a turtle-neck, with either shorts or a mini skirt, cute flats and big earrings.

When you are not onstage performing, are you always dressed super retro, quirky and fun?
Absolutely!

And again, when you are not onstage or rehearsing, how do you spend your free time? What is your ‘day off’ routine?
I am terrible at having a day off. But when I do, I don’t move, I stay in my pyjamas, eat about five meals, watch movies (and get high) *laughs*. I cuddle with my husband and my chihuahua.

Do you write all your music at home?
I write all my music at home on Skype with my co-writer who is based in London. I like writing my songs in the morning between 9am and noon. I have tried to write at night, but it tends to get a little bit more dramatic and emotional.

What have you got to look forward to this year? And what have we got to look forward to from you this year?
I am very very excited to go on tour and open for Belinda Carlisle in September. I am so excited and so grateful.

Check out Emergency Tiara’s single ‘Lighthouse’


Photography: Niklas Haze Photo Assistant: Alex Kim Styling: Kay Altamira Fashion Assistant: Tiffany Law Make Up: Ellie Morris Interview: Lily Major